SEO Basics
Search Engine Optimisation (SEO) solutions help in providing high search engine page rankings which, in turn, can generate website traffic. Here are some basic techniques to help achieve a high page ranking.
Title Tag
The <title> tag is placed between the <head> tags in an html document. Page titles should be short and descriptive and explain accurately what each page is about.
Description Meta Tag
The <description> meta tag is placed between the <head> tags in an html document. The page description is longer than a page title and should summarise the page content. Some search engines display descriptions on search results which can help visitors find the particular information they are looking for.
URLs
URLs containing relevant words are useful for visitors who may want to link to particular content. For example, http://www.vivreay.co.uk/wordpress/seo-basics/ is easier to remember than http://www.vivreay.co.uk/wordpress/2463479/.
Site Navigation
It should be easy for visitors to get around a website. Html sitemaps should be used, they can display a list of links to all the pages on the site. An XML Sitemap can help to ensure that search engines discover the pages on a site.
Content
Website content that is interesting, truthful, and useful may encourage word of mouth advertising. If new content is added frequently to a website and the quality of the content is good then it is likely that visitors will keep returning and link back to the website.
Anchor Links
Links to other pages on a website or links leading to other websites should be easy for visitors to understand and should stand out from the main body text on the page. Outgoing links should lead to sites that are relevant and offer quality content.
